Active Whitening Agents:

1. • Whitening agents like activated charcoal, baking soda, hydrogen peroxide, or proprietary blends designed to remove surface stains and discoloration.

2. Mild Abrasives:

   • Gentle abrasive components to assist in polishing the teeth and removing surface stains without causing harm to the enamel.

3. Natural Ingredients:

   • Inclusion of natural ingredients such as coconut shell charcoal, mint, or other plant-based components, catering to users who prefer organic or natural products.

4. Flavoring Agents:

   • Flavoring agents like mint, spearmint, or other natural flavors to provide a refreshing taste during use.

5. Enamel-Friendly Formula:

   • Formulated to be enamel-safe, ensuring that the whitening process doesn’t compromise the strength and integrity of the tooth enamel.

6. No Harsh Chemicals:

   • Absence of harsh chemicals like parabens, sulfates, artificial preservatives, or artificial sweeteners to enhance safety and minimize potential side effects.

7. Remineralization Components:

   • Some formulations may include remineralization agents like calcium carbonate to strengthen enamel and promote overall oral health.

8. Easy-to-Use Application:

   • Simple and user-friendly application process, often involving wetting the toothbrush, dipping it into the powder, and brushing as usual.

9. Freshens Breath:

   • Incorporation of ingredients that contribute to fresh breath, enhancing the overall oral hygiene experience.

10. Clinically Proven or Tested:

    • Claims of being clinically tested or proven to provide effective and safe teeth whitening, sometimes endorsed by dental professionals.

11. Packaging:

    • Secure, airtight, and convenient packaging, which may include jars, pouches, or other container types for easy storage and use.

12. Usage Instructions:

    • Clear and concise instructions on how to use the product, including recommended frequency and duration for optimal results.

13. Certifications:

    • Display of certifications indicating adherence to quality standards, such as ISO certifications or dental association approvals.

14. Suitable for Sensitive Teeth:

    • Some formulations are designed to be gentle enough for individuals with sensitive teeth, providing a whitening solution without causing discomfort.